Hyundai’s luxury brand may be starting small in Australia with only two sedans but it has big plans over the next five years.
Hyundai’s luxury brand Genesis is poised to launch an electric car to take on Tesla – and it will be on Australian roads within two years.
The still-secret electric vehicle is just one of a vast range of new models Genesis is ready to roll out in Australia, one of its key new markets globally.
Although the brand got off to a stalled start in Australia – the first showroom was meant to open late last year – it is ready to ramp up its dealer network and model range, with a new model each year for the next five years.
The Genesis G70 sports sedan (review here) and G80 limousine officially went on sale in Sydney this week, with showrooms in Brisbane and Melbourne due to follow in 2020.
The next model to arrive locally is the new-generation G80 sedan. It is yet to be unveiled globally but is due in early 2020 ahead of a wave of new SUVs and electrified vehicles.
The next Genesis due after the all-new G80 is a large three-row (or seven-seater) SUV called GV80, previewed by the concept shown above and below, followed by a medium five-seat SUV similar in size to a Porsche Macan.
Then in 2021, Genesis will launch its first pure electric car globally – and in Australia – based on the brand’s all-new EV architecture.
The first-ever electric Genesis is yet to be revealed but the company is understood to be working on both a sedan and SUV to compete with Tesla head-on.
Genesis is also still pursuing a production version of the Mint concept car – a city hatchback, pictured below – unveiled at this year’s New York motor show.
While Genesis is yet to officially confirm what will be its first model based on Hyundai’s world-leading hydrogen technology, the global boss of the brand, Manfred Fitzgerald, said: “We are absolutely committed to alternative propulsion. I think you will see that Genesis will have every alternative covered in a relatively short space of time.”
That means Genesis is likely to quickly follow in the tyre tracks of its parent company Hyundai with a choice of hybrid, plug-in hybrid, pure electric and hydrogen-powered “fuel cell” vehicles.
Mr Fitzgerald, in Australia this week to launch the Genesis brand locally, added: “We are very well positioned with alternative technologies. For now we are focused on the near term. In 2021 we have our first fully dedicated new EV platform and that is the timeframe where we will also enter into Australia with a full EV, only a couple of years away. We are moving very fast on this.”
from CarAdvice http://bit.ly/2X3kXMc
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